Whilst a challenging year financially, we increased our commitment in making a significant and meaningful difference in our community, and will again focus on our community impact in 2022 and beyond. As society starts to spin back into gear, the AFL is preparing for a challenge it hasn't faced before how to rebuild. All the while the Kangaroos have continued to invest in football programs and facilities at their base in recent years, and will continue to do so. Some clubs, like Richmond, with diversified economic profiles received more in JobKeeper, while others with streamlined staffing profiles naturally got less. It operates through the followings segments: Aflac Japan and Aflac United States (U.S.). At the personal level, the crisis was tough on those working within football as clubs were forced by policy to cut over a third of all spending from their off-field football budgets. While it's often easy to think of professional sport being rife with cash, that often doesn't trickle down to the lower-paid staff supporting the on-field product. Just over a year ago, the world was placed on hold. AFL Chief Financial Officer Travis Auld said the business had prepared for another challenging year, so the financial results and the overall operating loss were a best-case scenario result, considering the circumstances the business had to address throughout the year. Sydney has managed to scrape together a $54,598 net profit following an AFL season in which it spent large periods outside of New South Wales because of Covid-19 lockdowns. The Bombers released their annual report on Wednesday and revealed they had signed 81,998 members for the 2021 season as well as announcing the completion of their $50 million Hangar facility. But, in keeping with the clubs famous Shinboner Spirit, the Kangaroos have spectacularly defied the doomsayers to not only get themselves out of debt, but also maintain their own identity and footprint in the suburb that gave them birth. Most of all, I want to thank our members and supporters for their passion and commitment to their Clubs and everyone who watched the games and supported us collectively across both the NAB AFL Womens Competition and the Toyota AFL Premiership Season.Total AFL Club membership reached an all-time record1,113,441members in 2021. For the league, having stores of cash and a positive asset position was a help to getting through the financial pain. Consistently analyze financial information based on both routine and ad-hoc reports. ", Australian Football League, Revenue of the Australian Football League (AFL) in Australia from 2012 to 2021 (in million Australian dollars) Statista, https://www.statista.com/statistics/1299806/australia-revenue-of-the-afl/ (last visited March 04, 2023), Revenue of the Australian Football League (AFL) in Australia from 2012 to 2021 (in million Australian dollars) [Graph], Australian Football League, March 7, 2022. This years financial bottom line represented a turnaround of more than $5.1 million on the 2020 figure, albeit Pert insisted the pandemic had cost the club around $8 million over the past two years. Picture: AFL Photos, Dees' tall duo sets up big win, another injury worry for star Tiger. After splitting their pre-season games, all eyes are now on the Round 1 clash with Collingwood. AFL players agreed to take a 50 per cent pay cut in the wake of the coronavirus pandemic. Then you can access your favorite statistics via the star in the header. Despite a cut of about an eighth of TV broadcasting revenue in 2020, the cash that came from the media helped the code survive the dark night. Western Bulldogs great Luke Darcy tells Sarah Olle the one piece of wellbeing advice he'd give to his younger self, The Demons v Tigers clash at Casey Fields, Brodie Grundy and Max Gawn silence early doubters as they combine for six goals against Richmond, Lachie Hunter gets on the scoreboard following a skillful finish from a tough angle, Grundy, Gawn cause headaches for Richmond and other clubs preparing to face Melbourne this year, Aaron Naughton booted four goals as the Western Bulldogs made short work of North Melbourne, GWS stars at their best but there was plenty to take from the performances of Gold Coast youngsters, Watch Richmond's press conference after their practice match against Melbourne, Watch Melbourne's press conference after their practice match against Richmond, Just where Sam Darcy plays for the Western Bulldogs this year remains unclear. 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Even adjusted for inflation, half of the league's modern clubs earned more revenue in 2019 than the VFL as a whole did in 1987. At the time, the prognosis wasn't promising. We could not have achieved these kinds of results without the support of the 54,493 dedicated Demons who signed on in 2021. Key items contributing to the financial outcome include: Whilst our result was underpinned by the sale of The Brook gaming venue, we must acknowledge and thank the ongoing contribution of our Geelong Strong members in season 2021, in what was another disrupted and challenging year in being able to attend games of football Geelong Cats Chief Operating Officer Simon Kelleher said. In a statement, Geelong said it was focused on identifying new opportunities to substitute gaming revenues to ensure a sustainable operating model into the future, including expanding its investment in the health and fitness and hospitality industries. These are experiences that will only reinforce these important partnerships in the future. Operating revenue increase by 33.3% to $47.4 million. Recruit of the year? The Sydney Swans Football Club has announced a statutory net profit of $54,598 for the year ended 31 October 2021. Live attendance forms the backbone of the spirit of football but as technology has improved, in-person attendance isn't the only way you can support your team. Access to this and all other statistics on 80,000 topics from, Show sources information Available: https://www.statista.com/statistics/1299806/australia-revenue-of-the-afl/, Revenue of the Australian Football League (AFL) in Australia from 2012 to 2021, Available to download in PNG, PDF, XLS format, Total industry value added from sports and recreation in Australia FY 2010-2021, Persons employed by the sports and recreation industry in Australia FY 2010-2021, Sports and recreation industry financial figures in Australia FY 2021, Share of adults participating in sports Australia 2022, by frequency, Share of sports participants in Australia 2022, by type of sports, Most popular organized physical activities for children in Australia 2022, Share of children participating in sports Australia 2022, by frequency, Number of female adults participating in sports Australia 2022, by venue, Number of male adults participating in sports Australia 2022, by venue, Number of health and fitness centers in Australia 2021, by revenue, People visiting gyms, fitness clubs, sports or leisure centers Australia 2022, by age, Number of fitness and gym participants in Australia 2022, by gender, Revenue of the AFL in Australia 2012-2021, AFL club memberships Australia 2022 by club, Total revenue raised by NRL Australia FY 2012-2021, Expenditure in media, broadcasting, and marketing by Cricket Australia FY 2019-2022, Revenue from contracts with customers Cricket Australia FY 2019-2022, Share of adults using tech for sports Australia 2022, by technology type, Number of adults using tech for sports Australia 2022, by technology type, Number of adults using wearable tech for sport Australia 2022, by age group, Number of adults using tracking or training apps Australia 2022, by age group, Fitness and health service online purchases in Australia 2022, Fitness and health service purchases in Australia 2022, Attendance at professional sports events in the UK 2022, by sport, Attendance at professional sports events in the UK 2019-2021, by month, Attendance at professional sports events in the UK 2012-2022, Europe: leading professional football clubs in 2022, by midpoint enterprise value, Preference between college and professional sports in the U.S. 2022, Preference between college and professional sports U.S. May 2022, by age, Preference between college and professional sports U.S. February 2022, by gender, Preference between college and professional sports U.S. May 2022, by ethnicity, Overall football attendance in the United Kingdom (UK) in 2021/22, by league, Women's professional sports fans worldwide 2021, Men's professional sports watching frequency in the U.S. 2021, Women's professional sports watching frequency in the U.S. 2021, Sponsorship market size of professional sports South Korea 2015-2020, Europe: aggregated total revenue of top division football clubs 1996-2021, Most popular ways women can support women's professional sports in North America June, Parents' opinions on allowing their kids to play tackle football in the U.S. 2023, Fan Cost Index pro sports leagues in the U.S. 2022, Favorability of new names for the Washington Football Team in the U.S. 2022, Perceived safety of football in the U.S. 2023, Perceived safety of football in the U.S. 2023, by age, Men's professional sports watching frequency in the U.S. 2021, by gender, Revenue of the Australian Football League (AFL) in Australia from 2012 to 2021 (in million Australian dollars), Find your information in our database containing over 20,000 reports, 1.2 million supporter members spread among the 18 clubs, 620 thousand adults participating in the sport in 2022. It showed that West Coast, who made a monstrous profit after the 2018 flag, would have an aggregate profit of over $32 million ($8 million plus per year) without variable funding, and that under the same scenario the top six clubs would have averaged more than $3 million in profits, but that only eight clubs would be in the black. All hopes are that it is plan A or B embarked upon in the future. Clubs, of course, tailor their spending to their revenue and so the figures are largely a demonstration of funding differences rather than a reflection of what would happen. In 2021, the Suns were granted what industry sources said was about $14 million on top of the $10.45 million base funding, with GWS said to have gained an additional $13 million, the Lions around $10 million and St Kilda close to $9 million. Ironically, as we get to the end of the second year of the pandemic, the club is in the best financial position it has been in its history, Pert said. See how every player fared, and all the key stats, from every practice match, including Saturdays mid-price showcase. The Swans offer an example of how the pandemic hits clubs differently, depending on whether games are played in their state before crowds. Our people inside the Club and out refuse to bend, let alone be broken. Weve got one of the strongest balance sheets in the competition. The Roos were slightly ahead of Melbourne, who were a clear seventh on the AFL funding ladder, but will lose some funding after winning the premiership. The AFL has today forwarded its 2021 financial results to the Presidents and Chairs of the 18 clubs, in the lead-up to next month's Annual General Meeting. While Australia has faced big, life-altering challenges before such as the 1918 influenza epidemic and two world wars, sport in Australia has been more of a semi-professional pursuit than a fully professional one. Roos is currently in Hawaii, but he was able to come to terms with the club this week and played a big role in helping to guide the coaching staff this year. Get full access to all features within our Business Solutions. But the president, who has indicated he will start a process to identify his successor, said the club was in a strong position off the field. Mandalay Baseball and the Braves proposed to bring the franchise to town if Wilmington would build a $37 million, 6,000-seat stadium, necessitating a 2.5-cent property tax increase. Flexibility and innovation have been the cornerstone of delivering shared value. In adopting a new funding model that reduced the base amount for clubs from $10 million to$8 million, the AFL has singled out those four wealthy clubs to lose all the $2 million per club that the league has put in a pot for redistribution. North Melbourne, who have faced constant financial pressures and talk about relocation to their second home in Tasmania, ranked only sixth in variable funding, surprisingly trailing not only GWS, Gold Coast and the Lions (in that order), but the Saints and Bulldogs, despite the Dogs 2016 premiership and superior balance sheet. Geelong Announces 2021 Financial Result By Kevin Diggerson on Nov 28, 2021, 10:00pm The Geelong Football Club has announced a statutory net profit of $4.7 million for the year ended 31 October 2021. Please do not hesitate to contact me. AFL Clubs Adelaide Crows Brisbane Carlton Collingwood Essendon Fremantle Geelong Gold Coast Suns GWS Giants Hawthorn Melbourne North Melbourne . March 7, 2022. As soon as this statistic is updated, you will immediately be notified via e-mail. Some reduced salaries uniformly; others cut the salaries of the better-off harder. Next season shapes as a huge year for the Saints as Brett Ratten attempts to win a new contract and steer the club into finals after a 10-win season this year. After all revenue, operating expenditure and distributions, the AFL recorded an underlying operating loss of $43.0 million, compared to an underlying operating loss of $22.7 million in 2020. To all 50,144 members who have supported the club through this challenging period, we thank you.. With extensions to broadcast deals already locked in, and the lifting of crowd restrictions in most states, the journey may be quicker than thought even six months ago. A grand final appearance has helped the Western Bulldogs to another healthy profit. The club was precariously placed when it owed as much as $9 million in the years after rejecting a massive financial carrot from the AFL in late 2007 to turn its back on Melbourne and relocate to . The Swans won't be one of the most affected clubs by the coronavirus, but they also won't be immune . For most of the history of the game, the VFL has been hypersensitive to external environmental trends, and the future of clubs often being a fly-by-night type of arrangement. Show publisher information Former coach Grant Thomas, who has been pushing for board change, has pointed to the significant debt as one of the clubs biggest issues along with its on-field performance and 55-year flag drought. The AFL has today forwarded its 2021 financial results to the Presidents and Chairs of the 18 clubs, in the lead-up to next months Annual General Meeting. Carlton, despite a decade of on-field struggles, received slightly less than Richmond in variable funding, over the nine years to 2020. We are really proud of the financial position we have put ourselves in, Amarfio said. North became debt-free last year. The Geelong Football Club has announced a statutory net profit of $4.7 million for the year ended 31 October 2021. is ranked # 2. The AFL would not respond to specific questions about clubs and their funding. In a Covid-affected 2020, Club membership reached 992,854. West Coast Eagles have fallen from first place to seventh on the AFL's revenue ladder from 2019 to 2020, with a 56.5 per cent decline in revenue given crowd restrictions in Perth last year. We saw all areas of the club display great flexibility and agility in making significant changes to the way we operate. . We will need to be if we want to have the money to invest in our footy department and in our facilities for the good of the football program. But, Brad Scotts honeymoon is well and truly over. The Club has also remained fully invested in its social impact programming it is at the heart of our purpose as a football club. The net operating profit of $1,282,346 for 2021 was a dramatic improvement on the break-even result achieved in 2020 of $34,639. Aflac, Inc. is a holding company. Subscribers with digital . Were working to restore it. The first official KFC SuperCoach scores of 2023 are in. The covid overlay hasnt allowed this social connection to happen as much as we would like, so this year we are focusing our efforts to ensure this happens across all levels of our game.-----Key AFL financial summary:The AFLs revenue increased by $63.3 million to $738.1 million, due to increased broadcast revenue and improved commercial returns. Essendon tackled Richmond at Perth Stadium for the Sir Doug Nicholls Round after the game was moved to Darwin in 2020. There were significantly less travel and accommodation costs in 2021 compared to 2020. Insurance-Acc & Health Group. Whatever way it goes, [we] want to have a strong voice in that discussion.. . For the last 30 years, Australian Football's professional boom has rolled along untrammelled. The club recorded a standard operating profit of $2,308,667 prior to the inclusion of $2,254,069 of expenses relating to the Swans HQ development at the Royal Hall of Industries (tender costs, rent and depreciation). The summary shows that in 2021, AFL clubs paid a total of $233.9 million in player payments, before deductions allowed for injury allowances, veterans' list payments, finals incentives and other reasons, increasing 37.53 per cent from the 2020 figure of $170.0 million. Greenwood will reunite with Kangaroos senior coach David Noble, with whom he worked at. The redistribution from rich to poor over the decade and especially figures from 2017 to 2020 that counts one year of the pandemic also raises questions about the sustainability of the financial model in the eyes of some clubs, given the large number of teams that rely on the AFL to remain in the black or to manage debt. As a result, we remain financially stable, strongly connected to our stakeholders, and important contributors to the broader community. The Fremantle Football Club has posted a 2021 operating profit of $1.55 million, seeing a turnaround of more than $2.5 million after posting a loss of $1.07 million for 2020. The Saints have a large debt of $9.5 million, behind only the Brisbane Lions, but did reduce their debt by $4.26 million last year. The Saints have, however, cut their debt, which had topped $12 million at one stage. The once cash-strapped Kangaroos now have money in the bank and a locked-in future at their traditional Arden St home base after posting a 13th profit from the last 14 seasons, despite a second year of Covid interruptions. We achieve this through Treasury Education, Relationship Building, Regional Collaboration and Community Development. They have since wiped that off. The club is now debt free for the first time in decades and positioned to bounce out of Covid-19 and management has developed a clear strategy under new CEO Steve Hocking for crowds to return in season 2022.. The report also provides assurance that the City presents fairly its financial position as verified by independent auditors. Melbourne will also have a reduction after winning the premiership, but they will not be cut as heavily as the Bulldogs, according to competition sources, because the Dogs have had a longer period of profitability. The expansion teams have consistently been funded to the tune of more than $20 million, covering their player payments and most of the soft cap, over the past several years, except for the COVID-curtailed 2020, when AFL revenue shrank. in the Carter report ahead of a final position being put to club presidents for a decision on a Tasmanian AFL team," Gutwein said in a press . 2 nd in group. The club also made a profit from discontinued operations, including the gain on the sale of gaming operations, of $3.98 million. The total payments to AFL Executives equated to $9.8 million, compared to $7.0 million in 2020, and $10.4 million in 2019. AFL clubs and broadcasting manager Travis Auld speaking to media in 2020. Currently, you are using a shared account. While this asset base, and continued support of sponsors and members was critical, the most critical piece of the puzzle was the broadcasting rights deals that underpin the financial backing of the game. AFL funding ladder revealed: $100m gap between top and bottom clubs. There is an emotional and financial investment in being a member and we do not take it for granted. One in 23 Australians is a member of an AFL club. "Revenue of the Australian Football League (AFL) in Australia from 2012 to 2021 (in million Australian dollars)." Are you interested in testing our business solutions? (AAP: Scott Barbour) The government's rollout of JobKeeper helped reduce the level of cuts, with clubs accessing around $70-80m collectively from the scheme. Collingwood has posted a net loss of almost $700,000 as it deals with the on-going financial impact of Covid-19. Our football community, from our players, coaches and officials and our committed broadcast and corporate partners, all made the relevant sacrifices to ensure the health of the community was put first and we still delivered matches for the fans. The Giants averaged $10.46 million in variable funding from 2012-2020, followed by the Suns ($9.8 million), with a jump down to Brisbane Lions ($6.03 million) and then the Saints ($5.69 million). It is also essential to the northern market teams, albeit the Swans need much less help than the Lions, Suns or Giants. AFL Headquartersalso embarked on a significant restructure to stay afloat. Sign up for the Real Footy newsletter. St Kilda has reduced its debt by $4.3 million despite missing finals for the ninth time in 10 years in 2021. Tanner Bruhn showed a glimpse of his talent in a great showing against the Lions in Geelong's final practice match of the pre season. Please try again later. The AFL view and that of smaller clubs is that this shift to a more genuinely socialised funding system has been successful in that teams such as the Bulldogs and Melbourne have managed to win flags and build stronger balance sheets. The club is focused on working with Kardinia Park Stadium Trust in completing Stage Five at GMHBA Stadium, increasing the stadium capacity to 40,000 in season 2023. Professional football in Australia has not always been a high-money, high-stakes game. On the other hand, deep cuts to sponsorship, membership and attendance saw both Sydney clubs with operating losses of more than $6m. This operating result has contributed to the Blues declaring a statutory net profit position of $20,257,029 for the year ended 31 October 2021 - inclusive of government grants and philanthropic contributions towards the IKON Park Redevelopment, which has now surpassed 50 per cent completion. After the hardships of 2020, the blows delivered by Covid-19 in 2021 hit everyone with force, Anderson said. The ongoing support of all our key stakeholders remains critical as we move into the future and heighten our ambitions of what the club is capable of achieving.. Professional sport is a business largely centred around travel and the gathering of crowds two things verboten when dealing with a pandemic. If you are an admin, please authenticate by logging in again. New president Luke Sayers said he was confident the momentum gained with the sweeping changes and positive financial result would continue into next season. Carltons new era has received a timely boost with the clubs balance sheet recording an impressive $1.28 million profit. Urgently hiring. Richmond President Peggy ONeal said the Clubs financial position was the result of a collective effort to keep the Club strong during challenging times. engages in the provision of financial protection services. We acknowledge the ongoing support of our major partner Ford and other principal partners GMHBA, Cotton On, Deakin University and Morris Finance; No crowds at our final four AFL mens home games; Continued restrictive trading conditions for our hospitality business Higher Mark and Geelongs Gym due to government health measures through the COVID-19; and, Depreciation and amortisation expense of $3.0 million. Other clubs will as well. It was another testing year financially, but I want to thank the boards and staff of the 18 clubs, our players, umpires and our own AFL Executive and team, led by Gillon McLachlan, for the work they did and the decisions they made to ensure football continued around the country. The AFL view is that the greatly reduced football department costs (the soft cap is still more than $3 million below the 2019 total of $9.7 million) means the rich clubs have been more profitable in 2021 and can afford the funding cuts. Full-time. For them, the pain was as hard as in any other sector. Fri, 25 June 2021 9:46AM. The Bulldogs have announced they have completed the financial year, ending October 31, with a total statutory profit of $6.47 million.