raising cane's marketing strategy

This position will lead our growing app team and have the opportunity to learn from and work alongside our multi-functional Team. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Simler brings nearly ten years of advertising and marketing experience to Raising Canes. We use cookies to improve your experience on our site. Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! * 2020 Andersen brand surveys of U. Molfetta, Molfetta Law, LLC, Jordan Salkin, Shayna G. ) At Canes, Restaurant Marketing is executed through localized Caniac With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The RLM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Lead Regional Area Leader of Marketing team and reinforce Business Unit routines, Tertiary Responsibility Support Function, Recruit, hire and train exceptional Area Leaders of Marketing and Restaurant Marketing Coordinators, Influence function support resources and priorities, Expert knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), *Ability to Travel 50-70%; within designated area *, Bachelors Degree Required Marketing & Communications degree preferred, 8+ years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact. As the Area Director of Restaurants, he or she is responsible to the Operations Department Strategic Direction: to deliver What We Do, Culture, Leadership & Financial Performance; leverages Restaurant Support; and is actively involved in our Communities. You have reached your maximum number of active job alerts. The chain currently has more than 52,000 employees and is planning to hire up to 8,000 more by the end of the year, he said. Our commitment & dedication to Restaurant support is a competitive advantage! In this case, the all-day breakfast chain teamed up with shoe-maker Adidas on a limited-edition Waffle House shoe, in honor of the Masters golf tournament. The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Restaurants will always be the center of our business. Web page addresses and e-mail addresses turn into links automatically. Crew comments are not only allowed, they are encouragedto the tune of more than 90,000 in the first eight months. Theres a bright yellow Waffle House logo on the heel. Currently, Raising Canes is charging their franchisees 5 percent of revenue in royalty fees, and an additional 4 percent of revenue in advertising fees. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. The Business Unit Leader will lead & direct the Business Unit Team. For information on Maintains full responsibility for financial performance directly impacting area restaurant operations and is accountable to all aspects of the restaurant EBITDAR budget planning, management and performance. WebRaising Canes is a brand that values high performance. Registered in England and Wales. Raising Canes didnt want any old burger flipper to join the team. They have a track record of precision, they optimize operations, and they seek to hire that way too. Fortunately, Todd Graves, co-founder of Raising Cane's, was happy to answer all of these questions. WebRaising Cane's, headquartered in Baton Rouge, Louisiana, has 40,000 workers, and is planning to expand its footprint in 2022. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Provide Leadership & Support to all Restaurants and Business Unit Team, Responsible to deliver What We Do, high-performing, best-in class Operations by working with, leading & inspiring restaurant management teams & Crewmembers, identifying areas of opportunity, holding accountability and celebrating successes, Ensure Company Restaurant activities and operations are aligned to Raising Canes Vision, Mission, Core Values & Non-Negotiables, Directs and operates Restaurants while leveraging, directing and collaborating with the Area Business Unit Team, Builds and executes Operational plans built from the ground up, Delivers operations performance aligned to sales driven, profit smart philosophy, Coaches restaurant leaders to show appreciation through the 3 Rs of Canes Love: Respect, Recognize and Reward. The company has ONE LOVEquality chicken finger mealsand is continually recognized for its unique business model and customer satisfaction. The Area Leader of Marketing (ALM)will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. If youre headed to Restaurant Leadership Conference in Phoenix next week, be sure to stick around for the final session. Lines and paragraphs break automatically. You can also receive alerts via instant message. WebRaising Cane's Main Industry Restaurants, Hospitality Website www.raisingcanes.com Contact Information Headquarters 100 North Ste 802, Baton Rouge, Louisiana, 70802, United States (225) 383-7400 Raising Cane's Profile and History Raising Cane's USA, LLC operates a chain of restaurants in the United States. At Canes, Restaurant Marketing is executed through localized Caniac This role is primarily responsible for driving the internal communications strategy and site development for the companys internal communications mobile app. WebOverview: At Raising Cane's Chicken Fingers(r), our concept is focused and unique. Raising Cane's Chicken Fingers has now surpassed $1.5 billion in annual sales tripling in size within the last four years and more than doubling its team to 25,000 WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! Raising Canes Co-CEO and Chief Operating Officer, AJ Kumaran, immediately began speaking directly to Crew through short video messages highlighting their contributions, their resilience, and the companys commitment to continued growth. Search job openings, see if they fit - company salaries, reviews, and more posted by Raising Cane's employees. Consider the chains sales in 2016 were about $576 million with about 250 units. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. In her new role, she will head the Raising Canes marketing team and It was fun. Earlier this year, Dominos Pizza launched a new TV ad that tries to directly recruit workers by showing how an entry-level gig there can pave the way to franchise ownership. Read more, Upgrade to Premium to view the number of applicants for this Job, Upgrade to Premium to start a conversation with Raising Cane'S. Communications Manager job title. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). Please say hi if youre there. The history of the restaurant actually began when the founder started Dwarf Chicken Strips Chicken Burger 3 Photos Prime Chik Fil 1 Photo Location & Hours 3026 196th St SW Lynnwood, WA 98036 Get directions Edit business info Upcoming Special Hours Amenities and More Estimated Health Score 100 out of 100 Powered by Hazel Our commitment & dedication to Restaurant support is a competitive WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Restaurants will always be the center of our business. The RLM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. Learn more about Restaurants will always be the center of our business. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. Todd based his company approach on this notion. Waffle House is the latest entrant in the catalogue of ridiculous restaurant-fashion mash-ups. Recipes online suggest it's made from ingredients including mayonnaise, ketchup, Worcestershire sauce, garlic powder, salt,