On a corporate level, we announced that we had reduced our own carbon emissions and those coming from our supply chain between 2017 and 2021, even though the business grew strongly in the same period. Where the hand of work is not as expensive as in other countries. "Global revenue of Adidas, Nike and Puma from 2006 to 2021 (in billion euros)." here. Under Armour has been losing market share to brands like Puma and New Balance, . fall in the company size of Our sales growth and market share gains will have priority over short-term profitability. Are you interested in testing our business solutions? Puma uses differentiated targeting strategy for different products categories. That means, general share information, key data and a list of analysts engaged in PUMA coverage. Puma's headquarter is in Herzogenaurach, Germany. Find which Puma customers are ready to buy from you by using Slintel's buying intent score. As of February 2023 Under Armour has a market cap of $4.04 Billion . puma.com Audience Demographics. Cost: Nike is very . (3). Market Share: Puma holds around 7% of the market share while its competitors like Nike has 31%, Adidas has 16% and Reebok has 6%. We took the opportunity to explain our Forever Better sustainability strategy in great detail, including the RE:SUEDE and RE:JERSEY circularity projects. This has generated higher income, considering that its products are produced in a market such as Asia. With Austria, Iceland, Italy and Switzerland, PUMA supported four teams and more than 70 individual players at the tournament. with The marketing mix means the company's selling model, which includes the 4P's namely product, place, price, and promotion. If you are an admin, please authenticate by logging in again. companies), 10 - 19 employees (8 Puma uses a mix of demographic, geographic and psychographic segmentation strategies to understand the changing needs of the customers in the competitive market. (4), Cloud Computing PUMA achieved another record in sales and operating result (EBIT) in the financial year 2022. This browser is no longer supported at MarketWatch. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. For our most loyal consumers we created our new PUMA Shopping App which offers virtual try-ons of selected products and a simple check-out process. As a sports company, the successes of PUMAs sponsored athletes and teams increase our brand heat. The opportunities for any brand can include areas of improvement to increase its business. In 2022, we continued this successful collaboration with several versions of LaMelos second shoe, the MB.02, for which we also saw very good sell-through. Find your information in our database containing over 20,000 reports, sportswear/sporting goods companies worldwide, sales reaching nearly seven billion euros. The sports apparel market is projected to register a CAGR of 7.55% over the next five years. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. PUMA SE is a Germany-based company engaged in designing, developing, selling and marketing sports footwear, apparel and accessories. In addition, we are seeing increased inventory levels across our industry, which contribute to a competitive market environment. Under Armour targets men, women, and children from middle class and upper class backgrounds. Targeting strategy is the cornerstone of the product development process. Real-time last sale data for U.S. stock quotes reflect trades reported through Nasdaq only. Puma also invests in research and development as well as marketing to bring innovative products for athletes and acquire faster growth. For PUMA, its to be the Fastest Sports Brand in the world. In comparison, adidas, one of Nike's largest competitors, held less than five percent of this market. companies), 10 - 19 employees (8 Statista. Trade receivables increased by 25.6% to 1,064.9 million (December 31, 2021: 848.0 million), mainly as a result of strong sales growth. The tireless work of our sourcing teams ensured that supply chain disruptions were kept to a minimum throughout the year. Puma SE engages in the development and sale of sports and sports lifestyle products which includes footwear, apparel and accessories. "There's a lot of traction on sportswear now with women, younger consumers and sportswear . Sales increase by 21.1% currency adjusted (ca) to 2,197 million (+ 24.3% reported / Q4 2021: 1,767 million), Gross profit margin is at 44.0% (Q4 2021: 48.2%), Operating expenses (OPEX) are at 939 million (Q4 2021: 795 million) and the OPEX ratio improves to 42.7% (Q4 2021: 45.0%), Operating result (EBIT) amounts to 41 million (Q4 2021: 65 million), which translates into an EBIT margin of 1.8% (Q4 2021: 3.7%), Net earnings are at 1 million (Q4 2021: 8 million), Arne Freundt becomes CEO and Chairman of the Management Board of PUMA SE, Maria Valdes appointed as Chief Product Officer and Member of the Management Board, PUMA athlete Armand Mondo Duplantis named Male Athlete of the Year after winning multiple championships and setting a new world record three times in 2022, PUMA team Morocco writes history by becoming the first African team to reach semifinals at the FIFA World Cup, PUMA and Manchester City launch special Chinese New Year collection to celebrate the Year of the Rabbit, PUMA and Scuderia Ferrari launch the SPEEDCAT PRO driver shoes of Charles Leclerc and Carlos Sainz, PUMA and Paris-based label KOCH launch a new womens collection that blurs the lines between performance and lifestyle, PUMA, in collaboration with The Pokmon Company International, launches its creative Pokmon collection, PUMA obtains Sustainability Leadership Award by Footwear News and a top score for climate change transparency by the non-profit organization CDP 2, PUMA recognized as a Top Employer in 22 countries across Europe, Asia Pacific, North and Latin America, PUMA named company of the year at German Diversity Awards PUMA has closed gender pay gap among German employees, according to externally certified analysis, Sales increase by 18.9% (ca) to 8,465 million (+ 24.4% reported / FY 2021: 6,805 million), Gross profit margin is at 46.1% (FY 2021: 47.9%), Operating expenses (OPEX) amount to 3,296 million (FY 2021: 2,725 million) and the OPEX ratio improves to 38.9% (FY 2021: 40.0%), Operating result (EBIT) improves by 15.0% to 641 million (FY 2021: 557 million), resulting in an EBIT margin of 7.6% (FY 2021: 8.2%) Net earnings improve to 354 million (FY 2021: 310 million), Earnings per share improve to 2.36 (FY 2021: 2.07), A dividend of 0.82 per share for 2022 to be proposed to the Annual General Meeting. Its brands include puma and cobra golf. Price. In terms of organization, Arne Freundt was appointed as CEO and Chairman of the Management Board of PUMA SE in November. can also compare $80.00. It is among the leading shoe brands in the global market and also one of the biggest competitors of Nike. According to Fortune Business Insights, the globalsportswear market sizeis expected to gain momentum by reaching USD 267.61 billion by 2028 from USD 170.94 billion in 2021 while exhibiting a CAGR . During the first nine months of 2019, Puma's share price rose 60%, to $79. Rihanna's Fenty Puma Creeper took home FN's Shoe of the Year award in 2016. All quotes are in local exchange time. Research expert covering shopping behavior, sports and leisure retail, and the subscriptions and direct selling industry. It is . United Kingdom Clicking on the following button will update the content below. Because of his amazing performances in 2022, Mondo was named Male Athlete of the Year. To exercise your Do Not Sell My Personal Information rights under the California Consumer Puma Biotechnology, Inc. PBYI dropped 15.5% to $3.36 after . Please do not hesitate to contact me. Get in touch with us. PUMA has continued to focus on six strategic priorities to guide it on its way to become the fastest sports brand in the world. Pricey Adidas products are mostly expensive. Based on the positive net earnings in 2022, the Management Board and Supervisory Board will propose to the Annual General Meeting on May 24, 2023 to distribute a dividend of 0.82 per share for the financial year 2022. PUMA kept its eight strategic priorities unchanged in 2022: brand heat, product ranges that are right for our consumers, a comprehensive offer for women, quality of our distribution, speed and efficiency of our organizational infrastructure, re-entry into Basketball to improve our position in North America and a focus on local relevance as well as sustainability. Get the list of top 5 common technologies used by Puma and its competitors. Footwear sales accounted for 46.5 percent of Puma's sales in 2021, the largest share of the sportswear company's three product segments. Under Armour's sports apparel sales, which account for 14 percent of the U.S. market, expanded to more than twice that of Adidas apparel sales. We expect to scale up this process in the coming years to help reach our circularity and recycling goals. FRANKFURT--German sporting goods company Puma SE (PUM.XE) on Wednesday raised its earnings outlook as strong sales helped lift its operating result 70% in the first quarter, according to a preliminary earnings statement. For the FIFA World Cup in Qatar, we launched our football boots in the Fearless Pack edition. FIRST QUARTER 2022. Puma and its feature with top competitors here : What is the purpose of PUMAs content management system? PUMA's retail sales increased by 6.4% currency-adjusted to 1,424.5 million in the financial year 2020. web-and-application-servers Show publisher information In Puma's case, it's harder because it can't invest for marketing purposes as much. PUMA also helped with product donations for aid organizations in Ukraine to get help to those who needed it most. Get full access to all features within our Business Solutions. You can view a They owe their success to keeping their focus on this niche market for people aged 16-30, along with a strong social media presence. Puma vs Nginx Given the timing of these unfavorable factors, we expect the gross profit margin to be under more pressure in the first half of the year than in the second half. Working with ambassadors from culture, music and fashion also creates brand heat for PUMA and helps us to connect with our Gen Z audience. Learn more about how Statista can support your business. Then you can access your favorite statistics via the star in the header. You can view a full list of Puma competitors here . Accessed March 04, 2023. https://www.statista.com/statistics/254019/share-of-pumas-consolidated-sales-worldwide-by-segment/, Puma. Reported on 10/26/22. Business Intelligence & Analytics-Analytics. Market cap: $4.04 Billion. The German sporting goods firm, a division of Keri FRANKFURT--A German court on Tuesday dismissed Adidas AG's attempt to stop rival Puma SE from using a shoe-sole technology similar to the one used in Adidas's popular "boost" series. Revenue: Nike's revenue is US$ 18.6 billion. The publication cited Puma's increased shares, Under Armour's diminished share value, and the German sportswear brand's social media strategy as how Puma was able to outperform Under Armour, and there are several more factors . The total amount of income generated by the sale of goods or services related to the company's primary operations, Represents the total incurred expenses through normal operations, Companys earnings for a period net of operating costs, taxes, and interest. "The mandate is that India is a super important market for us and we will support the entire ecosystem," Ganguly said. Puma's shares, up two-thirds in the last year, were down 2.9% at 0940 GMT. The development of the gross profit margin and OPEX ratio will largely depend on the extent and the duration of the negative impacts described above. In a report released today, Piral Dadhania from RBC Capital maintained a Buy rating on PUMA SE NPV (PMMAF - Research Report), with a price target of EUR65.00. Companies using Are you interested in testing our business solutions? Nginx with Currently, you are using a shared account. Following the split, Rudolf originally registered the newly established company as Ruda, but later changed the name to Puma. Like arch rival Nike, Adidas has seen its revenues evaporate in 2020. We also received the Footwear News Sustainability Leadership Award and were given the highest possible mark for our transparency and performance on climate change by not-for-profit charity CDP. In the Netherlands, PSV Eindhoven won the Dutch Cup. COVID19 related lockdown measures and geopolitical tensions continued to impact business in Greater China, while other key markets in Asia/Pacific delivered strong growth. The big loser is Adidas, down 16.5% during that period. This corresponds to a share of 27.2% in total sales (previous year: 25.4%). . The market is expected to register a positive CAGR of 6.6% in terms of revenue during the forecast period of 2019E-2023E. For 2023, we assume that there will be no further deterioration of the above mentioned factors and expect a normalization of market conditions in the U.S. and China. 2 Colors. (3). February 22, 2022. Apparel and footwear consumer behavior in the U.S. Get the best reports to understand your industry. Targeting strategy is the cornerstone of the product development process. Operating expenses (OPEX) increased by 18.1% to 938.7 million (Q4 2021: 795.1 million) as a result of higher marketing expenses, a higher number of retail stores in operation as well as higher sales-related distribution costs. Puma brand is very innovative and has a very rich Research and Development team. This makes Under Armour the world's 2738th most valuable company by market cap according to our data. 13.59% market share. The SWOT analysis of Puma SE outlines the business strengths used to successfully implement market penetration. Slintel uses advanced data mining and AI algorithms to track customers and Our strategy to offer womens specific fits in performance sports included Basketball, where we presented the Stewie 1, the first signature shoe for a female athlete in over a decade with WNBA star Breanna Stewie Stewart. SalesAmericas reported the strongest sales growth of 44.1% (ca), driven by continued high demand for the PUMA brand in the North American and Latin American markets. competitors "Global Revenue of Adidas, Nike and Puma from 2006 to 2021 (in Billion Euros). You can view a full list of Puma competitors Despite the strong growth in 2022, we continue to face a high degree of geopolitical, macroeconomic and commercial uncertainty. In, Puma. Statista assumes no web-and-application-servers category He said online and offline channels grew equally. The company's shares closed last Friday at $55.64.According to TipRanks, Maul is a 4-star analyst with Puma SE engages in the development and sale of sports and sports lifestyle products. We at Facts & Factors estimate that the global athletic footwear market will reach a projected value of USD 120,000 Million by the year 2026 with a growth rate of 3.5% CAGR from an initial value . Here we trialed a novel chemical recycling process, which turns old polyester garments into yarn for new products. Please enter a valid business email id. At my previous organization we used Zoominfo and LInkedIn Navigator for contact, Bombora for intent and DiscoverOrg for account info. Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. It helps the company to meet its objectives of marketing successfully and make the name of its brand. Considering PUMA's strong momentum, we expect currency-adjusted sales growth in the high single-digit percentage range and operating result (EBIT) in a range of 590 million to 670 million (2022: 641 million) for the financial year 2023. This suggests a possible upside of 57.2% from the stock's current price. March 10, 2022. Represents the company's profit divided by the outstanding shares of its common stock. Visit a quote page and your recently viewed tickers will be displayed here. Wayfair, PUMA and Drift have wildly different customer bases. A valuation method that multiplies the price of a company's stock by the total number of outstanding shares. Puma's revenue is US$ 4 billion. In addition to that, Adidas targets both genders and almost all the social class, less the lower class. At the New York Fashion Week, our spectacular FUTROGRADE show took place both on the runway and in the virtual world. (March 10, 2022). The . statistic alerts) please log in with your personal account. View real-time stock prices and stock quotes for a full financial overview. Please create an employee account to be able to mark statistics as favorites. The regional court in Dsseldorf said A HERZOGENAURACH, Germany-- Puma SE Thursday said its fourth-quarter sales rose 11.5%, after the athletic-apparel maker improved its standing with the sought-after female customer base with a celebrity endorsement. 13.91%, Apache HTTP Server with Please create an employee account to be able to mark statistics as favorites. The largest age group of visitors are 25 - 34 year olds (Desktop). The German sportswear maker said its net profit in the three months ended Se FRANKFURT--German sportswear maker Puma SE (PUM.XE) on Friday swung to a loss in the second quarter as currency pressures continued to hurt growth and increase its expenses. Its social strategy is integrated closely with other marketing channels; Puma campaigns drive fans to and from its social pages in order to deepen engagement and to drive conversions on its website. Statista. Global Footwear Market Size, Trends & Forecasts Report 2022-2026 Featuring Nike Inc, Adidas AG, Puma SE, & Skechers USA - ResearchAndMarkets.com January 14, 2022 06:41 AM Eastern Standard Time A typical Under Armour customer is athletic and health conscious. 2 Colors. Puma as web-and-application-servers tool. 7 From the beginning of the war, we focused on our employees, athletes and partners in Ukraine. With the FUTROGRADE event, we continued to explore the possibilities of Web3. Geographic: Geographic segmentation is fairly straightforward. Revenue of the cosmetic & beauty industry in the U.S. 2002-2022, Value of the leading global textile exporters in 2021, by country, Vegetable oils: global consumption 2013/14 to 2022/23, by oil type, Cocoa bean production worldwide 2019/20-2021/22, by country, World coffee per capita consumption: major consumer countries 2015, Cosmetics Industry in the U.S. - statistics & facts, Research expert covering shopping behavior, sports and leisure retail, and the subscriptions and direct selling industry, Profit from additional features with an Employee Account. Privacy Notice |
started using Puma These and other sustainability efforts were recognized when industry publication Business of Fashion named PUMA the most sustainable brand in a ranking of 30 companies. Market share of the U.S. sports apparel and footwear market as of 2018, by company Net income of Adidas and Puma 2006-2021 Americans preferring Adidas in Q1 2016 and Q1 2017, by income Demographic: This type of segmentation splits up the population according to age, stages in life, gender, income, religion, race, and nationality. TikToks new screen-time limit for teens: How it works, and how to get around it, The incredible affordability challenges of the last year have hit minority home buyers: Black American homeownership rates languish far below 50%, The U.S. housing market is crumbling under the weight of higher mortgage rates and rock-bottom affordability: Prices fell the most in these U.S. states, Affordability is hindered: Mortgage rates rise for fourth week in a row, briefly touching 7%, Am I crazy? After my mother died, my cousin took her designer purse, and my aunt took 8 paintings from her home then things really escalated, Here are the major brands that have pulled ads from Facebook, Its Cyber Monday in May: Embattled retailers tempt anxious consumers with rare online deals, Puma ups profit outlook after strong first quarter, Puma sees rise in 2017 profit despite 4Q loss, Puma turns to profit on across-the-board growth, Nike may score sponsorship deal with Chelsea, Adidas wrong-footed in Puma sports-shoe case, Puma sales rise on Rihanna endorsement deal, Puma loss narrows as sales rise on Rihanna boost, Puma profit falls 30% on currency effects, Puma swings to loss as forex pressures hurt growth, Kering profit from Saint Laurent, Bottega Veneta, Puma's net loss narrows; confident on turnaround, Nike, Under Armour & Lululemon: How Millennials Will Drive Demand For Athletic Wear, Puma posts fall in profit due to heavy investments, Puma backs outlook even as sales, profit decline, PPR: Redcats sale to be announced before Oct. 25, DZ BANK AG Sticks to Their Buy Rating for PUMA SE NPV (PMMAF), Berenberg Bank Reaffirms Their Buy Rating on PUMA SE NPV (PMMAF), PUMA SE NPV (PMMAF) Receives a Buy from Goldman Sachs, Deutsche Bank Reaffirms Their Buy Rating on PUMA SE NPV (PMMAF), Jefferies Keeps Their Buy Rating on PUMA SE NPV (PMMAF), J.P. Morgan downgrades PUMA SE NPV (PMMAF) to a Hold, RBC Capital Remains a Buy on PUMA SE NPV (PMMAF), PUMA SE NPV (PMMAF) Receives a Buy from UBS, DZ BANK AG Reaffirms Their Buy Rating on PUMA SE NPV (PMMAF), Analysts Opinions Are Mixed on These Consumer Goods Stocks: Mercedes-Benz Group (OtherMBGAF) and PUMA SE NPV (OtherPMMAF), Analysts Are Bullish on Top Consumer Goods Stocks: PUMA SE NPV (PMMAF), GURU Organic Energy Corp (GUROF), J.P. Morgan Sticks to Its Buy Rating for PUMA SE NPV (PMMAF), PUMA SE NPV (PMMAF) Gets a Buy from Jefferies, Credit Suisse Remains a Buy on PUMA SE NPV (PMMAF), RBC Capital Reaffirms Their Buy Rating on PUMA SE NPV (PMMAF), Analysts Are Bullish on These Consumer Goods Stocks: Stellantis (STLA), PUMA SE NPV (PMMAF), PUMA SE NPV (PMMAF) Receives a Buy from RBC Capital, Positive Report for PUMA SE NPV (PMMAF) from DZ BANK AG. Nike is the largest athletic footwear and apparel brand in the world. While the COVID-19 pandemic eased in Europe and the Americas, the situation in 2022 remained challenging in parts of Asia, especially in China, where our employees did an exceptional job despite the repeated lockdowns. [Online]. For the best MarketWatch.com experience, please update to a modern browser. Why did Puma build a single centralized web site. This success is thanks to our amazing PUMA Family team and to our great partnerships with athletes, retailers, and suppliers. Faced with the ongoing COVID-19 pandemic and the war in Ukraine in 2022, we put the wellbeing of our PUMA Family first and kept a flexible and pragmatic mindset to execute our strategy and continue our strong growth momentum. Puma's main intensive growth strategy is market penetration. [Online]. For the fourth . It includes footwear, apparel, and accessories. Compare Tech Stack of Puma and Its Competitors. I want to retire so I can have a few years to enjoy life.. What is PUMA's marketing strategy? Our Ukrainian PUMA athlete Yaroslava Mahuchikh won gold in the high jump at the World Indoor Championships in Belgrade, Serbia and the European Championships in Munich, Germany. Thus, the brands customer base is led by young people between the ages of 20 and 35. What age is the target market for sportswear? The sportswear market will be worth over $379 billion in 2022. Puma's global sales increased 32 percent to 6.8 billion euros in 2021. When I joined Ally where we use Slintel, I found it to be as valuable as all the other tools combined! Slintel uses advanced data mining and AI algorithms to track customers and competitors of Puma and 40,000 other technologies on the internet.You can also compare Puma and its feature . PUMA is positioned as a sport lifestyle brand that takes pleasure in skilfully combining sports and lifestyle influences and which strives to contribute to a better world. You only have access to basic statistics. The payout ratio for the financial year 2022 will be 34.7% (FY 2021: 34.8%) of the consolidated net earnings according to IFRS and is in line with PUMA SE's dividend policy, which foresees a payout ratio of 25% to 35% of consolidated net earnings.